Branded Caller ID FAQs

If you haven't read our main article on Branded Caller ID, read that first here.

What is CNAME?

CNAM (which stands for Caller ID Name) is a component of caller ID. In today's world, the ability to access this information relies on consumers having paid third party services that look up and display this information.

How is Branded Caller ID different than CNAME?

Branded Caller ID gives you more control about what information is displayed and where. This solution empowers you to display information on the end consumers mobile device instead of relying on them to pay and have a caller ID solution to see your business name.

Is there a set up cost?

No.

Are there any other charges associated with this service?

You will be billed at a rate per branded call. See the sign-up form for specifics. 

How long does it take to get set up and live?

Usually 24-48 hours from time of submission, but can vary depending on the time it takes for each carrier to review.

What are the benefits of the solution?

While we can't guarantee anything, we've seen this solution help customers increase answer rates, talk time, conversions, brand reputation and provides an extra layer of protection against number flagging.

Does this help with Scam Likely // Number flagging?

Yes, it helps protect your numbers in order to display your business information on the caller ID.

What about calls that aren't made in PhoneBurner?

This solution will be applied to all calls from the numbers you submit regardless if the call is made in oroutside of PhoneBurner.

Can I used any number, or does it only work with PhoneBurner numbers?

No, works with any number that you own.

Do I have to have a certain plan type to use this Branded Caller ID solution?

No, works on any plan.

For the Display name, is this something that can be changed? If so, how often could we change it?

Yes, you can change the displayed information on your branded caller ID at anytime and as often as you'd like. Right now, it takes us around 24-48 hours to implement any changes and get them live.

I make call on behalf of different clients, am I able to have multiple brand profiles?

Yes, you can create brand profiles as needed for individual numbers or pools of numbers to support each of your individual customer needs.

Are their contracts or minimum commitments for using this solution?

No, we bill based on your monthly usage to offer you the ability to use this solution as needed to fit your business needs. You can start or cancel this service at anytime.

If you have questions not answered here, email them to support@phoneburner.com.